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Changing the behaviour of water users towards more sustainable practices is a necessary step in achieving water security. One way to promote such change is through economic instruments. Economic incentives involve the use of prices and other market-based measures to improve the way water is managed and used. They provide incentives to water users to use water carefully, efficiently, and in a manner consistent with the public interest. They have both positive and negative effects, rewarding users that recognise the true value of water and penalising profligate and anti-social use.

Despite high water availability in Jamaica, uneven distribution in both time and space creates local scarcity. Hence, it is problematic to distribute water adequately to all sectors, and to develop abstraction points for water treatment. To address the issues, action was taken and a Water Sector Reform was proposed, including a Water Sector Strategy and Action Plan.  From this experience, the lesson learned is the importance of coordinating activities and harmonising policies, legislation and institutions.