Changing the behaviour of water users and water managers towards more sustainable practices is a necessary step in achieving water security. However, this requires changes of deeply held attitudes in individuals, institutions, professionals, and social organisations to encourage a more water-oriented society. By definition, social change instruments are not neutral: the positive aims that one person might pursue with their behavioural change could be considered destructive by others. Therefore, it is important to be clear on the goal (what to change) and on the method (how to change).
Changing the behaviour of water users towards more sustainable practices is a necessary step in achieving water security. One way to promote such change is through economic instruments. Economic incentives involve the use of prices and other market-based measures to improve the way water is managed and used. They provide incentives to water users to use water carefully, efficiently, and in a manner consistent with the public interest. They have both positive and negative effects, rewarding users that recognise the true value of water and penalising profligate and anti-social use.
